Conventional wisdom holds that the best way to boost a team’s creativity is to unshackle them from constraints. … Unfortunately this approach can actually be counter-productive.
Constraints have a Goldilocks quality: too many and you will indeed suffocate in stale thinking, too few and you risk a rambling vision quest. The key to spurring creativity isn’t the removal of all constraints. Ideally you should impose only those constraints (beyond the truly non-negotiable ones) that move you toward clarity of purpose.